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Mobile Marketing

How to keep your retail business on the forefront in 2018

The retail landscape is ever-shifting. Gone are the days when it took years for a seismic game-changing idea to be developed. Changes are coming thick and fast and from all angles, forcing retailers...

Mobile Marketing

Seamlessly integrating SMS with customer experience

Customer experience is one of the most pressing mandates for marketers today. Not only is it a critical component of your overall brand image but it’s also primed to be the next competitive...

Mobile Marketing

5 Ways to Measure the Success and ROI of your SMS Campaign

You’ve read the stats about how SMS technology is the most direct and effective way to connect with your customers, but how can you actually measure the success? 

SMS technology, particularly bulk...

Mobile Marketing

5 Cost-effective ways to increase brand awareness 

Lack of brand awareness is the bane of most marketer’s existences. You may have the greatest product in the world but unless consumers are aware of it, you may find it hard to generate significant...

Mobile Marketing

The impact of SMS on email open rates

When was the last time your phone buzzed with a text message, but you didn’t open it? There’s something about receiving a text message that instils in us a sense of urgency to read it straight away....

Mobile Marketing

How to Increase Your Mobile Marketing Budget

Securing a budget increase for marketing may, at times, feel like an impossible feat. When businesses are tightening their purse strings marketing budgets are often the first to be cut. And even...

Mobile Marketing

100+ Facts on Mobile Marketing

During the last couple of years, mobile marketing has developed quite a lot, yet it still remains one of the newest forms of marketing available at this moment in time. For those who do not know,...

Mobile Marketing

4 Simple Tips To Improve Your Mobile Website

The number of people using mobile devices to access the web has increased drastically over the last few years. Today, mobile and tablet internet usage exceeds desktop use and accounts for over 51%...

Mobile Marketing

7 Creative Ways Retailers Can Drive Sales Over Christmas Using SMS

Christmas is once again upon us and for many businesses, this short period of the year will generate the overwhelming bulk of their revenue. Already the retail sales for the coming month are...

Mobile Marketing

Combining Marketing Automation and SMS

Marketing automation is fast becoming standard in all businesses. The technology enables businesses to efficiently and effectively engage customers while at the same time saving them precious time...