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Mobile Marketing

Clever uses for MMS

They say a picture is worth a thousand words. But how is this relevant to your business? Well, if you’re looking to leverage the power SMS technology, the most effective platform for communications...

Mobile Marketing

How hotels can drive business with SMS marketing


In the growing ‘experience economy’, consumers are opting to spend more and more money on experiences rather than material items. This is excellent news for the hospitality industry, with spending...

Mobile Marketing

Why your retail business needs to get personal

The global retail environment is more competitive than ever with customers now having more and more ways to shop around without ever having to leave their home. In fact, according to a research...

Mobile Marketing

Best SMS marketing strategies for Valentine’s Day

Now that the Christmas holidays are well and truly behind us, it is time for retailers to look to the next big opportunity on the marketing calendar; Valentine’s Day.

According to research from the...

Mobile Marketing

How to keep your retail business on the forefront in 2018

The retail landscape is ever-shifting. Gone are the days when it took years for a seismic game-changing idea to be developed. Changes are coming thick and fast and from all angles, forcing retailers...

Mobile Marketing

Seamlessly integrating SMS with customer experience

Customer experience is one of the most pressing mandates for marketers today. Not only is it a critical component of your overall brand image but it’s also primed to be the next competitive...

Mobile Marketing

5 Ways to Measure the Success and ROI of your SMS Campaign

You’ve read the stats about how SMS technology is the most direct and effective way to connect with your customers, but how can you actually measure the success? 

SMS technology, particularly bulk...

Mobile Marketing

5 Cost-effective ways to increase brand awareness 

Lack of brand awareness is the bane of most marketer’s existences. You may have the greatest product in the world but unless consumers are aware of it, you may find it hard to generate significant...

Mobile Marketing

The impact of SMS on email open rates

When was the last time your phone buzzed with a text message, but you didn’t open it? There’s something about receiving a text message that instils in us a sense of urgency to read it straight away....

Mobile Marketing

How to Increase Your Mobile Marketing Budget

Securing a budget increase for marketing may, at times, feel like an impossible feat. When businesses are tightening their purse strings marketing budgets are often the first to be cut. And even...