The Hub - Mobile Marketing

Global news and insights to inform, engage and educate.

Connect With Us

Mobile Marketing

The impact and importance of dynamic messaging

Dynamic messaging is a marketing technique involving the use of keywords, information, preferences and business rules to create automated custom messages for recipients.

In today’s competitive...

Mobile Marketing

5 must-use tips for successful SMS marketing

SMS marketing is one of the most powerful tools for marketers in 2018. And with statistics such as 98% open rates and 36% click-through rates, it’s easy to see why.

But results aren’t just going to...

Mobile Marketing

What is bulk SMS marketing?

In an age where there are more mobile phones than people worldwide, it’s not surprising to learn that as a communications channel, mobile is one of the most ubiquitous. It would be amiss to say that...

Mobile Marketing

How to schedule and stagger SMS campaigns and why

Direct, personal and effective in connecting with customers where they are spending increasing amounts of time, on their mobile phone, it’s no surprise SMS remains one of the most popular and...

Mobile Marketing

6 ways SMS marketing can help your business stand out this Mothers’ Day

It’s often said that being a Mum is the hardest job in the world. After all, there’s no knock off time, and you’re locked in for at least 18 years. So it makes sense that one day a year, the rest of...

Mobile Marketing

How effective is SMS marketing in 2018

In 2018 there are more marketing channels than ever before, so choosing the right method for your business can be difficult. Traditional methods such as print and TV remain high in cost, whilst...

Mobile Marketing

Clever uses for MMS

They say a picture is worth a thousand words. But how is this relevant to your business? Well, if you’re looking to leverage the power SMS technology, the most effective platform for communications...

Mobile Marketing

How hotels can drive business with SMS marketing

 

In the growing ‘experience economy’, consumers are opting to spend more and more money on experiences rather than material items. This is excellent news for the hospitality industry, with spending...

Mobile Marketing

Why your retail business needs to get personal

The global retail environment is more competitive than ever with customers now having more and more ways to shop around without ever having to leave their home. In fact, according to a research...

Mobile Marketing

Best Bulk SMS marketing strategies for Valentine’s Day

Now that the Christmas holidays are well and truly behind us, it is time for retailers to look to the next big opportunity on the marketing calendar; Valentine’s Day.

According to research from the...