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Mobile Marketing

Why your retail business needs to get personal

The global retail environment is more competitive than ever with customers now having more and more ways to shop around without ever having to leave their home. In fact, according to a research...

Mobile Marketing

5 Ways to Increase Brand Awareness on a Budget

Lack of brand awareness is the bane of most marketer’s existences. You may have the greatest product in the world but unless consumers are aware of it, you may find it hard to generate significant...

Mobile Marketing

The impact of SMS on email open rates

When was the last time your phone buzzed with a text message, but you didn’t open it? There’s something about receiving a text message that instils in us a sense of urgency to read it straight away....

Mobile Marketing

How to Increase Your Mobile Marketing Budget

Securing a budget increase for marketing may, at times, feel like an impossible feat. When businesses are tightening their purse strings marketing budgets are often the first to be cut. And even...

Mobile Marketing

100+ Facts on Mobile Marketing

During the last couple of years, mobile marketing has developed quite a lot, yet it still remains one of the newest forms of marketing available at this moment in time. For those who do not know,...

Mobile Marketing

4 Simple Tips To Improve Your Mobile Website

The number of people using mobile devices to access the web has increased drastically over the last few years. Today, mobile and tablet internet usage exceeds desktop use and accounts for over 51%...

Mobile Marketing

Combining Marketing Automation and SMS

Marketing automation is fast becoming standard in all businesses. The technology enables businesses to efficiently and effectively engage customers while at the same time saving them precious time...

Mobile Marketing

5 Reasons Your Business should consider implementing an SMS marketing strategy today

Has your business spent a considerable chunk of financial resources on traditional marketing, only to find the results somewhat….underwhelming. Have you ever wondered if perhaps you are missing...

Mobile Marketing

How-to Create a Mobile Landing Page that Converts

For years, Google alerted the world about the coming shift to mobile-first. This arrived in 2015 when mobile searches overtook desktop for the first time. And the Internet giant demonstrated its...

Mobile Marketing

5 High Performing SMS Marketing Strategies

Creating a successful SMS marketing campaign can be a difficult task when you consider mobile marketing is still relatively new in the ever-shifting digital landscape. And while SMS has been around...