The Hub

Global news and insights to inform, engage and educate.

Connect With Us

Mobile Marketing

100+ Facts on Mobile Marketing

During the last couple of years, mobile marketing has developed quite a lot, yet it still remains one of the newest forms of marketing available at this moment in time. For those who do not know,...

Mobile Marketing

How-to Create a Mobile Landing Page that Converts

For years, Google alerted the world about the coming shift to mobile-first. This arrived in 2015 when mobile searches overtook desktop for the first time. And the Internet giant demonstrated its...

Mobile Marketing

5 High Performing SMS Marketing Strategies

Creating a successful SMS marketing campaign can be a difficult task when you consider mobile marketing is still relatively new in the ever-shifting digital landscape. And while SMS has been around...

Mobile Marketing

How Technology has Changed the Customer Journey

As technology advances, customers are becoming increasingly demanding, with higher expectations of products and service levels. As a result, the power in the marketplace has tilted towards the...

Mobile Marketing

7 Mobile Trends for Business in 2017

Mobile technology has experienced significant year-on-year growth this decade and 2017 will be no different. In fact, predictions are that this will be a watershed year for mobile, as new and...

Mobile Marketing

How Pokémon Go Has Evolved Digital Marketing

The resurgence and popularity of Pokémon over the last two weeks has been nothing short of astonishing. Who would have thought that this simple franchise from the 1990s would see such stardom as an...

Mobile Marketing

3 Simple Reasons Why Businesses Fail With SMS Marketing

We take a look at some of the simple reasons why businesses fail with SMS marketing.

More and more businesses are turning to SMS as a marketing tool and for good reason. SMS boasts an astonishing ...

Mobile Marketing

The Exciting Future Of Mobile Advertising

The future of mobile advertising is bright.

Marketers and advertisers now know that there are big dollars to be made through mobile advertising. It’s the future… in fact, in 2016, $101.37 billion...

Mobile Marketing

How Food & Beverage Markets Are Benefiting From Mobile Loyalty

The food and beverage industry have been in a phase of tremendous growth over the past five years, with this growth expected to soar in 2017, hitting $5.776 billion.

To see evidence of this all you...

Mobile Marketing

What Does The Future Hold For Location-Based Marketing?

Unfarmiliar with the concept of Location-Based Marketing (LBM)? Read our ‘Beginners Guide to Location-Based Marketing’ here before you begin.One of the most mouth-watering features of the mobile...