Now that the Christmas holidays are well and truly behind us, it is time for retailers to look to the next big opportunity on the marketing calendar; Valentine’s Day.
According to research from the...
Now that the Christmas holidays are well and truly behind us, it is time for retailers to look to the next big opportunity on the marketing calendar; Valentine’s Day.
According to research from the...
The retail landscape is ever-shifting. Gone are the days when it took years for a seismic game-changing idea to be developed. Changes are coming thick and fast and from all angles, forcing retailers...
Customer experience is one of the most pressing mandates for marketers today. Not only is it a critical component of your overall brand image but it’s also primed to be the next competitive...
Businesses are constantly looking for ways to improve efficiencies and reduce costs. This is particularly true during periods of expansion. One of the easiest and quickest ways of doing this is to...
You’ve read the stats about how SMS technology is the most direct and effective way to connect with your customers, but how can you actually measure the success?
SMS technology, particularly bulk...
Lack of brand awareness is the bane of most marketer’s existences. You may have the greatest product in the world but unless consumers are aware of it, you may find it hard to generate significant...
When was the last time your phone buzzed with a text message, but you didn’t open it? There’s something about receiving a text message that instils in us a sense of urgency to read it straight away....
Customers are the lifeblood of your business. And while it’s obvious that you have to acquire new customers to achieve growth, keeping existing customers is just as important. Loyal, repeat...
In today’s environment, emerging technologies have the potential to solve existing problems and open us up to a world of new opportunities. When you look at the past 12 months, a lot has happened in...
Securing a budget increase for marketing may, at times, feel like an impossible feat. When businesses are tightening their purse strings marketing budgets are often the first to be cut. And even...
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A2P SMS is one of the fastest growing service markets. Both enterprise organisations and service providers have turned to this form of messaging to enhance improve engagements and ultimately, enhance customer experience.