Marketing automation is fast becoming standard in all businesses. The technology enables businesses to efficiently and effectively engage customers while at the same time saving them precious time and resources.
Over the years, the marketing technology landscape has changed drastically. Today, there are over 5000 marketing service providers, a huge leap from the about 150 in 2011. The companies offer diverse solutions making it easy for marketers to access almost every service they need including mobile marketing, social media marketing, web analytics and even CRM.
The explosive growth of marketing technology and the rate at which new innovations continue to change the marketing landscape has made it impossible for a single service provider to deliver everything that every marketer needs. Most of the service providers focus on niche and specialized offerings. As such, there is a need for the technology platforms to communicate and partner to provide marketers with a complete picture of their customer.
Leveraging the power of market automation
As the barriers to entry and price points get lower, marketing automation is becoming more prevalent in small and medium businesses and marketers are leveraging the technology to great advantage.
Considering the benefits that the technology brings, it’s no wonder that most of today’s successful businesses use marketing automation systems extensively. According to the 2017 Salesforce state of marketing report, 67% of marketing leaders have adopted a marketing automation platform with an additional 21% already planning to use the technology.
Adopting the technology allows businesses to seamlessly integrate and automate their communication channels and as a result, enhance lead generation and lead nurturing.
Benefits of adding SMS to the automaton mix
Email marketing remains one of the most effective tools in marketing. New email technologies now allow you to deliver targeted, relevant, and behaviour-based messages to your customers and subscribers.
However, as good as email communication is, SMS still surpasses it in terms of open and engagement rates. 98% of SMS are opened compared to only 20-25% of emails. It becomes even more impressive when you consider that 90% of text messages are opened and read within three minutes.
Combining SMS marketing and email campaigns with market automation can do wonders for your brand. It can help you improve your conversion rates and grow your business. As a result, today’s savvy marketers are combining the power of marketing automation, SMS and email to deliver a full funnel customer experience.
Marketing is all about integration. Alone, each marketing technology can only do so much. Combine them, and you have the potential to transform your marketing campaigns. But with so many options available, picking ones that will easily integrate with other service providers is easier said than done.
Where integration doesn’t already exist, marketers can leverage the power of Email-to-SMS enabling them to convert standard emails into SMS messages. The service allows businesses to seamlessly converge their existing systems and with a service provider’s SMS platform.
All you need to do is customize your email client and the email to SMS API will allow you to convert emails into an SMS compatible format and push the message to the intended recipients. The process is quite simple and you are able to send emails from your own personalized email platforms such as Outlook, Gmail or AOL as well as from external CRM systems, internal programs, and third-party software.
Marketers who send out SMS reminder notifications along with their email campaigns typically see a lift in open and customer engagement rates. This turn enhances their brand image and increases conversions rates.
Why use automated SMS marketing
Incorporating mobile marketing campaigns into your marketing automation mix can help you revive inactive leads, boost your customer retention and increase your ROI while further engaging your subscribers.
At SMSGlobal, we can help you automate your marketing processes and communications across both online and offline channels. We are well positioned to work with any automation provider including HubSpot, Marketo, and Salesforce.
Our SMS experts are on hand 24hrs to provide strategic advice and we can help you implement the current marketing automation best practices.
If you are interested, you can make inquiries here. Alternatively, our customer success team would love to help in any way the can, so go ahead and give us a call on +1300 883 400 toll-free.