During the last couple of years, mobile marketing has developed quite a lot, yet it still remains one of the newest forms of marketing available at this moment in time. For those who do not know, mobile marketing is categorized as the technique being used to carry out marketing activities, to which the target consists of all users who may be connected to a mobile network, according to Website Builder.
Related: 7 mobile trends for business in 2017
The constant evolution of mobile marketing has brought about new trends, which are meant to generate even more leads, while also saving marketers both time and money. One of these is marketing automation, which has now become an essential part of customer management for companies throughout the world.
Simple marketing automation platforms are normally used for marketing channels such as email, but they can also be used to make mobile marketing much easier. With this in mind, traditionally, the most commonly automated tasks include storing and collecting user information, segmenting users based on the data that has been collected, customizing the timing and the tone of messages being sent, but also determining the best channels of communication with potential users. Automated email replies are also a part of the automation processes surrounding the marketing segment.
Upon moving to the mobile marketing system, there a few challenges that need to be faced. Yet, if properly dealt with, chances are that mobile marketing automation can save your business both time and money, which is great news.
With this in mind, mobile marketing automation normally refers to using the software in order to manage and automate a wide variety of mobile marketing processes. An example in this direction would be to automate the sending of push notifications from a certain app when the user hasn’t logged in for a long period of time.
It is important to be aware of the fact that mobile marketing automation is a bit different when compared to the traditional forms of automation, due to the fact that mobile users are bound to behave differently when compared to desktop users.
As the mobile industry is one of the fastest growing in the whole world, it is expected for this trend to become even larger, and include numerous other processes. At this time, mobile marketing automation is mostly used to send users to push notifications when certain behaviors are noted by the app in question, but also to let them know about other features that certain apps may hold.
Based on everything that has been outlined so far, mobile marketing automation still has a long road to go on, yet as the technique continues to evolve, we shall see different methods of automation being used on the market.