For years, Google alerted the world about the coming shift to mobile-first. This arrived in 2015 when mobile searches overtook desktop for the first time. And the Internet giant demonstrated its conviction about the future when it announced in November last year it would be shifting to mobile-first indexing in 2017.
However, despite all the warnings from not just Google, but almost the entire related tech and software industry, most businesses still fail to take the mobile paradigm shift seriously. This includes taking care of the basics, such as optimising mobile landing pages, leading to sub-optimal results in converting customers.