The Hub

Global news and insights to inform, engage and educate.

Case Studies

SMS Meets Taco Bill [Case Study]

Copy of Header Master template (2).png

It’s been 50 years since Taco Bill first introduced Australians to a fiesta of tacos, margaritas, nachos and most things Mexican. In that time, while the fun-loving Mexican culture and spectacular quality of the food has stayed the same, a lot else has changed, and only in recent times has Taco Bill’s communication strategy become as good as their food.

In 1967 the average person wouldn’t have heard of an SMS, but today, the average person can’t go a day without sending or receiving one. In response to these changes Taco Bill have embraced SMS in both their internal and external communications to great effect.

SMS and Taco Bill go together like guacamole and salsa, which may be one of the reasons why bulk SMS has been crowned as Taco Bill’s ‘preferred method of communication internally.’ But the fact that bulk SMS is cheap, concise, effective and more likely to be read than an email most certainly have something to do with this title. But that’s not all, Taco Bill loves the bulk SMS so much that they also use it for campaigns and competitions. Through SMSGlobal’s web based messaging system, MXT, Taco Bill regularly sends promotions and offers to their customers. 

taco-bill-brighton-restaurants-taco-bill-6a18-938x704.jpg

In celebration of this technology, and the 50th year of fantastic Mexican food, Taco Bill paired with SMSGlobal, their bulk SMS service provider to run a social media promotion. The competition that gave entrants the chance to win a $50 Taco Bill voucher for the South Melbourne restaurant was launched on the 11th of April. To enter, hopefuls simply had to share the promotion post and tag a friend they want to take to Taco Bill.

We had many people vying for the free Mexican banquet, but in the end our random selection process gave Suzannah the prize. We’d like to congratulate her and her friend, Brodie, and wish them a wonderful feast.

For everyone else who unfortunately missed out on this jackpot, never fear - Taco Bill is celebrating their 50th year in style, meaning there will be many, many more promotions, all year round. If you’d like updates about all these amazing deals and celebrations, send an SMS to 0488 078 078 to ensure you don’t miss out.

The next celebration on the horizon will be rewarding loyal customers with Taco Bill’s unique and delicious premium sparkling from South East Australia. You can redeem your bottle by showing your SMS when you buy your next meal or takeaway.

Stay tuned for more SMSGlobal promotions and competitions by giving our Facebook page a like.

New Call-to-action

 

Connect With Us