Many look at SMS or Text messages as an old and outdated form of technology... but they couldn't be further from the truth. Last year alone over 8.3 trillion messages were sent globally, with over 256,000 messages sent a second!
All modern (and most not-so-modern) mobile phones come with SMS capabilities inbuilt. As a result phone users (young and old) have become familiar with SMS since the 90s and even though SMS is no longer the only way in which we communicate with one another via text, it’s still one of the primary ways we communicate.
Simple as that. It’s a comfortable technology that - in a world saturated by push-notifications, a world in which you have to hand over of (too) much personal information to simply have an app function - gets the message across. Whether you’re in emergency services and trying to reach people in high-risk areas, or a retailer alerting customers to the discount coupons going unused in their inboxes - you can rely on SMS to get the job done.
So how can you get the most out of SMS? Here are five products and services to help boost your next SMS campaign.
In a business framework, APIs are the veins that give SMS life. APIs are there to do (some of) the hard work for you. By integrating into your business as it stands, APIs make communications between your business and your customers easy, efficient, and effective: it automates, reports, and supports your business as it grows. Find out more.
Email to SMS
This is a specific API that works by converting your emails into SMS-friendly texts, and then pushing those SMS through to your customers. It’s as simple as it sounds, and it will make sure that the important details in your emails actually hit their target... Find our more.
2 Way SMS
When you have a dedicated number, SMS can go both ways. That is, communication becomes a two-way street, and your customers can respond to the texts you send them - giving you invaluable feedback, and letting customers know you’re listening... Find our more.
Dedicated numbers give your SMS marketing that extra coat of personality. By having a number that’s exclusively your own - and not shared with other businesses - you’ll stand out from the crowd and have a unique face through which customers will get to know you... Find out more.
MMS & WAP Links
When we talk SMS, we also usually mean MMS and WAP links. Pictures tell stories that words just can’t articulate (especially when you’re bound by 140 characters). Links let you open up doors to promotional content of almost any digital variety - videos, audio clips, long form articles. So when you think SMS, think MMS and WAP links... Find out more.
If you want to learn more about any of these services, simply click on the 'find out more' links on each of the sections. Alternatively, why not contact us directly! One of our friendly experts can take you through your options and let you know what will work best for you.